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Google Reviews: The Good, Bad and Riduculous

Posted on 22 August, 2021 at 14:30 Comments comments (2)

Being a small business owner, especially in this pandemic, is overwheling one can say at the least. Depending on your own merrit to support your family in a time of uncertainty can take a toll on your health and well beiing. As you go thru your day to day activites as a repair technician, a salon owner or even a well established local eatery, one thing you know for sure is that your talent and determination can always be used to survuve. But wait! You receive an email for your business account with Google and pow! it says: "you have received a new review". Your mind wonders to everything you have said and done on that day and of course you have recived that 1-star.  Google reviews, no matter if they are  good, bad, fake or irrelevant take a toll on businesses, especially small ones who thrive on word of mouth and social media.

My salon has been attacked by fake and bad reviews. Google supervisors and support teams have been notified constantly regarding the fake and  outlandish things people say regarding my salon. As a business owner, not only do you stay true to your craft, you also stand by your work and products that you produce.  A bad review doesn't just take your rating down, it also leaves doubt in a consumer's mind regarding your services. 

The good reviews will come automatically and authentically. Tip #1: Ask long time customers and clients to leave a review. most older clients are not Google savy and asking them to leave a review for yor business can only ensure an authentic and positive post for consumers to read.  Tip #2: Make sure to respond to every review. Acknowleging the review no matter if its good or bad, shows the consume that you are invested in your business and you are aware of the praise or criticism that you have received.  Tip 3#: make sure to do research on all fake or outlandish reviews. There are legal methods attorneys can take to ensure that you are compensatd or the review is fined regarding their lies and deceit. If those fake reviews are affecting your business fiancially, your mental health and well-being you can be awarded compenstion from the person who lef thet false review and Google.

Ms. Tasha B. Salon Owner/Licensed Cosmetologist

Say What?! Your Hairstylist Charges Extra For A Shampoo?

Posted on 29 September, 2020 at 17:35 Comments comments (1)

     Maybe I'm too old school, or just big on sanitation requirements governed by the state and the Board of Cosmetology, whatever my issues regarding this subject can be; I know for sure a shampoo service shouldn't be addidtional it should be a given.
     It's crazy to think that a customer or client should have to pay extra for a shampoo or have their hair already shampooed and blow dried before they come to a salon. I can't speak for the kitchen beauticians or the ones doing cosmetology services without being licensed, that is another story, but licensed cosmetologist in a salon should know and do better. Of course a salon service requires time and skill but hey isn't that the reason we became hairstylist? There's a certain type of feeling knowing that you are changing someone's life or making them feel better with the passion and gifts you have with just your two hands.  I personally believe a shampoo and conditioning treatment is the beginning of a crafted hairdo but also a confirmation that your hands are working in a clean head of hair. 
      Shampoos help remove dirt, debris, odors, sweat and oil. The hair gets oil from the sebaceous glands, which keeps the hair moisturized. Moisturized hair is less likely to break or look dry and fuzzy. But too mush moisture can make the hair look greasy, limp and dirty. Most shampoos are designed to strip excess oil, which helps the hair become cleaner and more accessible to conditioning treatments, heat and styling products. A lot of customers have dandruff or more specific scalp conditions like psoriasis. Regular shampoos and treatments can help with those scalp conditions. 
     I can go on and on about the types of hair and services that should include a shampoo, no exceptions. But for now I will just say a shampoo before a hair service should not cost more or be a requirement for the customer to do themselves. Licensed professionals know that healthy hair will always ensure repeat business. If a stylist is telling you to make sure your hair is shampooed before a service, ask them to see their license. Real cosmetologist know that a requirement in hair school was to complete so many hair shampoos before you can go to the next level. So shampooing a customer is second nature to a salon professional.

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